New Entry – Monsteca Corral
Onteca have once again expanded their digital clan and taken on-board 23 year old Public relations (PR) graduate Sophie (yes you read it right, PR not a games programmer). You may ask why does Onteca, an interactive media company need the likes of a publicity thirsty PR hound? Because somebody needs to spread the word and show off all the boys hard work.
That is where I come in, my name is Sophie, I have moved ever so graciously from my home in Newcastle to the lovely city of Liverpool to do a 6 month internship with Onteca and North West Vision and Media. My role within the company over the next 6 months will to organise the press / social media and the marketing campaign of their new Nintendo WiiWare game Monsteca Corral.
I come from a background where video games were only played when I was procrastinating from university work, forced upon me at family gatherings and the odd time when my curiosity for my mental age was tested on the DS Brain Train. So basically long story short, I am not a gamer, I don’t know any of the techy lingo I hear spouted around the office and when someone asks me what is my favourite video game I just go blank.
However there is this myth that to market a game the marketeer must know the ins and outs of the gaming industry, this I am proud to say is not true. To market a video game the most important thing to know is who your audience is, how to communicate with them and ability to promote your material in a way that they can relate to.
Leading up to the games release in January 2010 Monsteca Corral will gradually build upon its presence within the on-line stratosphere, giving gamers a sneak peek into what the game has in-store for them.
Over the next 6 months you can follow Monsteca Corral’s journey through the Onteca blog, Twitter feeds and Facebook updates. Watch first hand the release of a new video game and see its progress.
Feel free to drop me a line at firstname.lastname@example.org if you have any questions about the game.