Posts tagged "content creators"


02 Apr 2009
MIPTV and the astonishing fact of its relevance to Onteca

blog-for1An industry event that appears to be useful and thought-provoking. Then again we are living in ‘interesting times’, especially for old media. I’m tempted to point out ‘all their base r belong to us’, were that not all a little 1997.

In the meantime, it looks like the ARG horse is still being flogged, Was there ever a point  in time when this particular format was alive, rather than just a seam of digital fake-gold seeded in the internets to lure investors? Thing is, giving life to simulacra is what we do, so maybe the next iteration will go beyond the existing tiny demographic into a mass market or two.

Oh, and they have finally noticed that ‘gaming is a force to be reckoned with‘.  Astonishing, although the speaker admits the old media industry is still sceptical. The guy who posted the article added his own comment, as you will see if you look closely at the following: (http://www.reedmidem.com/mipblog/index.php/2009/04/02/108-arse)

Onteca’s forays into the merging of of gaming and TV have shown plenty of scope for the field. In fact our collaboration with the BBC for the Brainbox Challenge series of games has become a talked-about proto-type of the genre, demonstrating the truly disruptive potential of this approach.

Onteca is going to do  further work in this area. Three of our programmers have just returned from BBC training in MHEG, a language for creating terrestrial interative TV. Under a hundred people in the country can code using this rather useful language.

Good job, though, that we didn’t pursue our plan to create a widget for helping content creators to make interactive TV. As it seems Yahoo had the same idea. Reason why Onteca has a policy of not getting over concerned with IP;  if your idea is any good, someone else is thinking along the same lines anyway.

Still, looks like an entertaining event. Made us hungry for more. Roll on BTween, which is in Liverpool this year.

24 Feb 2009
Of noobs and leets and crossing over…

Alison’s Blog.

alis
Being the noob amongst the leet at Onteca has its pros(everyone assumes you know nothing about their stuff)and its cons (normally because you erm don’t).Working with Onteca this year, attending Crossover Kids and working on an MMO created by young people, has been great. Challenging what I know as a writer and pushing me to think about what I need to. This blog is about ‘Crossover.’


So, ‘Crossover’ is:


‘…an extraordinary series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others. Each Crossover lab is an immersive, five day incubator fostering new collaborations and original ideas for cross platform media content and services.’

Jon and Max put me forward for: Crossover Kids (Dec 1 – 5).‘Crossover Kids’ said it would:


explore the future of children’s media and develop original ideas for cross-platform projects. Based on the knowledge that:


‘Children have always loved TV, but the days when passive viewing was their only option are well and truly over. They’re media literate and demanding more sophisticated, interactive content which is fragmenting the market. So what does this mean for content creators? A decline in traditional TV commissioning and falling budgets? Or a framework for innovation and collaboration?’


I wasn’t sure on the idea of being incubated with a load of content creators. But, on the promise of a paid trip down south,(Thank you North West Vision and Media) a hotel spa and a country walk, I bought myself a nice new networking cardigan, packed my bestest walking boots and swimming cossie and set off to deepest, smartest Sussex to find:


non-stop work and no time for a sauna, or even a stroll around the grounds. But it was jolly good work, planning, pitching and thinking a lot about how multi platforms can be used with a young audience. I spent time thinking about how creative ideas can be best delivered to an audience of children who probably don’t even think about the word ‘virtual’ because to them it just is.

‘Crossover Kids’ comes highly recommended. Over the five days I worked on ideas involving Bluetooth mapping, MMO worlds and erm robot alien ponies. Obviously it was the alien ponies idea that I chose to develop. (See Recon Ponies Blog to follow.) It was constantly relentless, equally rewarding and hugely funny. Mentors were excellent and networking opportunities allowed for me to make some good contacts with lovely folk, specifically:


Childs Eye
Mustard Corporation
Unexpected Media
Red Bedlam
Tuna Technologies
Grierson Awards
Wak Studio
Poddington Peas
Milky Tea
and Capsule films


Friendship and creative seeds were planted in December and as we turn into spring I’m pleased to say they are growing.


Following the Crossover week, I also attended the first Crossover Kids pitching event, which was held at the Princess Anne Theatre, BAFTA, London on Thursday 11 December. We saw a couple of new CBeebies ideas including a great news programme aimed at 4 year olds ‘What’s your news?’ I pitched along -side virtual world creator Kerry Fraser Robinson(Red Bedlam), producer Emma Hindley (Grierson Awards) and animator Sara Quick (Tuna Technology) our multi platform animated cartoon/ website/robot: ‘Recon Ponies’. We’re still looking at developing this idea. Interest and funding most welcome. We thinks it’s got legs (and a nosebag.)


Crossover enabled me to extend the thinking that I had already been doing on my work with Onteca, specifically working story narrative in MMO and developing cross platform ideas. I am still very much a noob but with leet aspirations.