Posts tagged "north west vision and media"
21 Oct 2009New Entry – Monsteca Corral
Onteca have once again expanded their digital clan and taken on-board 23 year old Public relations (PR) graduate Sophie (yes you read it right, PR not a games programmer). You may ask why does Onteca, an interactive media company need the likes of a publicity thirsty PR hound? Because somebody needs to spread the word and show off all the boys hard work.
That is where I come in, my name is Sophie, I have moved ever so graciously from my home in Newcastle to the lovely city of Liverpool to do a 6 month internship with Onteca and North West Vision and Media. My role within the company over the next 6 months will to organise the press / social media and the marketing campaign of their new Nintendo WiiWare game Monsteca Corral.
I come from a background where video games were only played when I was procrastinating from university work, forced upon me at family gatherings and the odd time when my curiosity for my mental age was tested on the DS Brain Train. So basically long story short, I am not a gamer, I don’t know any of the techy lingo I hear spouted around the office and when someone asks me what is my favourite video game I just go blank.
However there is this myth that to market a game the marketeer must know the ins and outs of the gaming industry, this I am proud to say is not true. To market a video game the most important thing to know is who your audience is, how to communicate with them and ability to promote your material in a way that they can relate to.
Leading up to the games release in January 2010 Monsteca Corral will gradually build upon its presence within the on-line stratosphere, giving gamers a sneak peek into what the game has in-store for them.
Over the next 6 months you can follow Monsteca Corral’s journey through the Onteca blog, Twitter feeds and Facebook updates. Watch first hand the release of a new video game and see its progress.
Feel free to drop me a line at firstname.lastname@example.org if you have any questions about the game.
07 Apr 2009Recommended training run by another organisation
There is a current and rather excellent training scheme delivered on behalf of North West Vision and Media. (Except it closed on the 17th of April, and we are now interviewing for those shortlisted).
Aimed at people who want to be producers in the multi-platform future.
This is a great opportunity for paid training and eventual placements with great companies like the BBC, McCann Erickson and (cough) Onteca.
This is a chance to become part of what is a very exciting world.
24 Feb 2009Of noobs and leets and crossing over…
Being the noob amongst the leet at Onteca has its pros(everyone assumes you know nothing about their stuff)and its cons (normally because you erm don’t).Working with Onteca this year, attending Crossover Kids and working on an MMO created by young people, has been great. Challenging what I know as a writer and pushing me to think about what I need to. This blog is about ‘Crossover.’
So, ‘Crossover’ is:
‘…an extraordinary series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others. Each Crossover lab is an immersive, five day incubator fostering new collaborations and original ideas for cross platform media content and services.’
Jon and Max put me forward for: Crossover Kids (Dec 1 – 5).‘Crossover Kids’ said it would:
explore the future of children’s media and develop original ideas for cross-platform projects. Based on the knowledge that:
‘Children have always loved TV, but the days when passive viewing was their only option are well and truly over. They’re media literate and demanding more sophisticated, interactive content which is fragmenting the market. So what does this mean for content creators? A decline in traditional TV commissioning and falling budgets? Or a framework for innovation and collaboration?’
I wasn’t sure on the idea of being incubated with a load of content creators. But, on the promise of a paid trip down south,(Thank you North West Vision and Media) a hotel spa and a country walk, I bought myself a nice new networking cardigan, packed my bestest walking boots and swimming cossie and set off to deepest, smartest Sussex to find:
non-stop work and no time for a sauna, or even a stroll around the grounds. But it was jolly good work, planning, pitching and thinking a lot about how multi platforms can be used with a young audience. I spent time thinking about how creative ideas can be best delivered to an audience of children who probably don’t even think about the word ‘virtual’ because to them it just is.
‘Crossover Kids’ comes highly recommended. Over the five days I worked on ideas involving Bluetooth mapping, MMO worlds and erm robot alien ponies. Obviously it was the alien ponies idea that I chose to develop. (See Recon Ponies Blog to follow.) It was constantly relentless, equally rewarding and hugely funny. Mentors were excellent and networking opportunities allowed for me to make some good contacts with lovely folk, specifically:
Friendship and creative seeds were planted in December and as we turn into spring I’m pleased to say they are growing.
Following the Crossover week, I also attended the first Crossover Kids pitching event, which was held at the Princess Anne Theatre, BAFTA, London on Thursday 11 December. We saw a couple of new CBeebies ideas including a great news programme aimed at 4 year olds ‘What’s your news?’ I pitched along -side virtual world creator Kerry Fraser Robinson(Red Bedlam), producer Emma Hindley (Grierson Awards) and animator Sara Quick (Tuna Technology) our multi platform animated cartoon/ website/robot: ‘Recon Ponies’. We’re still looking at developing this idea. Interest and funding most welcome. We thinks it’s got legs (and a nosebag.)
Crossover enabled me to extend the thinking that I had already been doing on my work with Onteca, specifically working story narrative in MMO and developing cross platform ideas. I am still very much a noob but with leet aspirations.
04 Feb 2009Film Council Short Filmed by Onteca
Onteca was one of only four companies regionally to receive funding to make
a Digital Short film this year. Space Freaks: Dance or Die is a sci-fi comedy musical featuring a cast of dozens, song and dance numbers and some of Onteca’s innovative special effects.
Principal Photography was during September (which means we’ve already filmed all the scenes) and we are now in the middle of Post-Production; editing and compositing in the CGI. With excellent performances from our stars and solid, swift and talented work from the crew we have a lot of good footage to use. Mat Fraser, Lara Masters and Laurence Clark (stars of stage and screen) provide a backbone of glamour to the film.
Ken Campbell, creator of the Science Fiction Theatre of Liverpool, actor, director and teacher, was to have appeared in the film. Following his untimely death, the film is now dedicated to the memory of his life and work.