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16 Nov 2009Social Media
Hello all apologies for my lack bloggage, things have been terribly busy here at Onteca on my part and the development team with the preparation for the Monsteca Corral release.
For todays blogging insert i just wanted to talk about the Internet and the effects of using it to promote ones products or services. I will briefly also talk about how themarketingheaven.com helped me reach adequate number of people on social media. This method of using the internet for self promotion relates to Social Media.
For those unaware what exactly Social Media is, it is a media designed to be disseminated through social interaction. It is created using highly accessible and scalable publishing techniques e.g. Blogging, News Feeds, Forums.
Social Media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). That is basically the wiki version of what Social Media is.
I am sure those who have followed my blogs you will be aware that i have come to Onteca to help promote their new Wiiware game ‘Monsteca Corral’. Whilst keeping in mind the mass amount of online interaction going down on the web top bitcoin casinos, Social Media engagement is the best promotional tool (and lets not forget its FREE) to use when promoting the game.
Even though the Internet opens up numerous portals when communicating with your audience, it also allows the company to be susceptible to negativity. So rule one (and this one is important), before you chose to publicise your company and their product/s within the all mighty powerful tech channel you must be aware and prepare yourself for the likelihood of negative response.
When you release information/images or even footage about your product what you are doing is displaying a nice big sign post saying “Free for all, come and pass judgement”. And what this means is, you are inviting everyone to display to all their own personal opinion.
A huge gamble you might say but there is nothing wrong with laying some of your cards out on the table.
I have included in the post a small section something i wrote about Social Media and PR, reeking the rewards the Internet can bring whilst baring in mind that lack of control you will have once you message is out there. Enjoy
Social Media – Losing Control of the message
The emergence of Social Media first materialised after the introduction of Web 1.0. The difficulty the PR industry faces today is the adaptation to Social Media practices, this is demonstrated through practitioners’ unawareness that the media and networking have always been social, however the internet has not.
Hence, the internet is catching up with reality, through new capabilities which has come to be recognised as Web 2.0.
In today’s online society the internet plays a primary role in accommodating PR professionals with a market place of conversations, this however interrupts traditional PR Communication models. Cathy Ace, of the Chartered Institute of Marketing, discusses the problematic affects Social Media has on the original communication model,
“Faced with new communication models today, it now has to adapt to new ways of reaching new groups of people. One of the most complicated problems faced by the PR practitioner today is not to get the message out there – but to monitor what messages are appearing where, and what their impact might be”. (Ace, 2002)
The approach PR practitioners take with digital media relations is somewhat different from the approach used in traditional PR; the digital channel is to some extent, eliminating the middleman with online spheres of influence.
The best PR efforts are not only two-way but also symmetrical, allowing the company and the strategic audience equal opportunities to participate in the discussion. (Holtz, 2002)
The Web offers the perfect place of solace for audiences to access and engage with a company directly, this can be done through the means of web sites, blogs, discussion rooms and web forums. However with the beneficial means an online society can provide for a client, it can also present the problematic matters of losing control of the fundamental objectives the company’s PR campaign originally set out to achieve.
Simon Collister (In Green, 2009), leading experts in Social Media, feels professional communicators are facing a loss of control over brand and messages:
“They are no longer the only voice articulating the company/clients message. In fact, passive consumers no longer exist. Individuals are proactively involved in reading or watching media; creating their own content; sharing and criticising your brand or product.”
Millions of network subsets contain relationship webs built from communities in which largely anonymous individuals have shared interests. Within these subsets, individuals and organisations have one or more reputations – some isolated and others exposed, some helpful and some harmful.
Reputations of large companies and well-known individuals transfer from other environments to online because of longevity and branding communications. Reputations of smaller known firms or individuals are built on the internet by what others say about them online.
As the internet moves toward the centre of communication, risks to reputation are greater, even for well established individuals and organizations. Hence, Social Media outlets do not hold the guarantee of a safer reputational haven that the print industry can offer.
Jim Horton, internet and online PR practitioner, considers that reliability over audience impairment cannot overcome human behaviour. “Humans defeat any process when it is in their interest to do so. As a result, reputation systems are never perfect: they work more or less well.” (Horton, 2008: 1)
A recent case study that demonstrates the possible side effects that the internet can have on an organisations reputation, when Social Media tools are not used effectively and monitored is that of British Airways.
The company British Airways learned why online reputation management should be a top priority to their company’s infrastructure, when it appeared a group of employees in London Heathrow Airport Terminal 5 create a chat forum protesting their annoyance with the company on the social networking site Facebook.
“Thanks to the power of social networking, the workers’ rude comments about passengers caught the attention of the press.” (O’Hern, 2008) Watson (2009) discusses his experience with regards to the management of online facilities within Rainier PR.
“There is always a risk that people might make negative comments or remarks, but this risk is lessened if the company is offering a good product or service. The internet simply takes the conversations that customers have always been having and broadcasts. If the company had a bad product or service, then those conversations will be negative. Therefore the conversations will be negative online too.”
Social Media tools present organisations with a transparent analysis of their brand, therefore facilitating them with immeasurable exposure through conversations generated by the public on social networking sites. Rather than a company having only one voice, Social Media incorporates the traditional method of publicity through word of mouth, however working via Social Media means.
Further comprehension of the PR industry adapting to the changing towards the Social Media phenomenon was established throughout my placement with PR and Social Media Company, GREEN Communications.
The company demonstrated a clear understanding of the changing communicative market structure and embraced new forms of technological Social Media tools. GREEN interrelated with their clients’ active audiences by association of online conversations – through blogs and social networks. The company showed a clear understand of the problematic areas involved in Web 2.0 technologies, however took the stance of engaging with them and shaping them to accurately reflect their clients brands.
30 Oct 2009Development Blog – Normal day at Onteca
Every office has its own personalised methodology when approaching their day to day work load. Many arrive at the office armed with their double espresso venti cappuccino, set in the zone of hammering out a perfected PowerPoint presentation to the corporate big wigs. Some people even knowingly glue themselves to their poorly manufactured and terribly uncomfortable office chairs from the hours of 9-5, unbeknown to them that they are haven’t seen daylight for over a year. This I am happy to report is NOT the working structure of the Onteca office.
With any job that involves an individual to exert their creativity within their work, environment and habitual comforts are essential. At Onteca it is apparent that the company nurtures a freeform style and its colleague’s creative composition through its relaxed approach to business. The Onteca cluster consists of individuals who specialise in various areas, ranging from graphic designers, computer programmers, visual artists and music composer. All of which make Onteca what it is today, a compressed source of enthusiasm and creativity for the world of innovative technology.
Onteca is defiantly independent and want to make their games with as little external interference as possible. They have grown to their size through doing a variety of different projects but our core passion is the production of Computer games. Emerging more as a games developer, Onteca are happy to stay in the shadows of such a commercially run industry and let their work speak for itself. Their work with new emerging technology screams exuberance, modernisation and eccentricity. Components needed in such a conditioned culture where individuals are becoming harder to entertain, and as a result succumbing to the customs of replication.
buy cenforce 25 mg online Onteca to this day
Multitasking is what Onteca does best; here is a little glimpse into what the company is up to.
http://pairviewtraining.com/shop/page/2/ Bluecoat project – Bluecoat’s is an award-winning art gallery best known for their continuous programme of innovative exhibitions. Dan, Onteca’s own software and computer programming connoisseur is currently working on the Bluecoat project. Bluecoat are looking to improve visitor engagement on their website, this will be done by developing a 3d map. This may sound simple to us techno proletarians; however this requires precise architecture programming in action script 3.
anesthetically 14-19 Diploma – I am sure you have noticed my last blog covering Onteca’s educatory work with students in Wirral. Max is Onteca’s very own film director and interactive media tutor, is currently working with the on the training programme of the 14-19 diploma. The Diploma is an alternative curriculum that combines theoretical and practical study, providing a different style of learning that will offer young people an alternative route into higher education, apprenticeships or employment with training. Onteca provide training in such up-to-date industry standard software packages such as MAYA 3d modelling, Flash, Photoshop, Web Design and Video After Effects.
acc482ba144a441aa1eb74ac6925dc01 Onteca Training Programmes – Onteca believes in educating individuals in the different emerging technologies, consequently the company has proposed a new line of Training Programmes. Whether you’re just starting out along the path to be a games developer, or you want to learn how create a custom Smartphone application for your business Onteca will provide a training course tailored to your development needs. Course materials consists of Programming courses e.g. Introduction to C++, iphone 2d and 3d development and intro to CSS. Digital arts courses e.g. Intro to Photoshop, Flash, Autodesk Maya, 3d modelling and intro to web design. And Leadership courses e.g. Thinking the future.
Monsteca Corral– This is a project that is growing ever so close to my heart. Everyone at Onteca has a role to play with the development of the Monsteca Corral game, whether it is creating sounds for the Sdompe’ (Jo), perfecting the artwork of new characters (Rich), working on the architecture of the game (Simon), developing the game as a whole (the maker Ben) or my role of marketing the game to the public.
(Ben: The maker) (Rich: Creator)
Day by day the tick boxes are being crossed off and we are getting closer and closer to the finish line. At the moment Jo is currently making sounds for the game and the characters, this is a very peculiar process to watch first hand when it involves banging chairs against the floor to see the types of sound effects they can make. It is however very interesting to see how different sounds can be manipulated and constructed with such programs as Sound Forge SoundLab. I can’t wait to finally hear how the Sdompe is going to sound.
We now have two months to finish the game so to keep you guys updated I am going to try and keep an up-to-date development diary. Watch firsthand the Monsteca Corral game come together.
See you soon